Fall Seminar



Roy C. McCrobie Civic Center, Oswego

Join your colleagues Wednesday, November 7 to enhance your skills in grant writing and marketing. In this interactive workshop, learn information on national trends affecting the arts and best practices in marketing from national and regional arts organizations. Get tips you can use in marketing your work and organization. Bring your questions about your greatest challenges in funding to ask our presenters.

(requires PayPal account – otherwise, please register by mail)


Director of Research and Projects | The Gifford Foundation, Syracuse, NY
Topic: National Trends in Funding, Grantmaking and Philanthropy

Although 2008’s economic downturn continues to challenge arts/culture groups, there has been growth in entrepreneurial, innovative approaches to managing these nonprofit organizations as well as a growing appreciation of the roles arts/culture plays as a creative industry. Heidi provides a general overview of the philanthropic sector, national trends in giving to the arts, and a perspective on the intersection between arts organizations and their communities.

Executive Director | CNY Jazz Central, Syracuse, NY
Topic: New Strategies for Marketing the Arts: Making the Customer Experience Relevant

New trends in customer interaction are spurring innovative new ways to retain your base and attract new patrons for the arts. Larry, an arts administrator, music educator and musician in Syracuse, NY,  presents successful case histories from around the country will be discussed, as well as new presentation models and content

Executive Director | CNY Arts, Syracuse, NY
Topic: CNY Opportunities for Arts & Cultural Organizations

Central New York trends in arts giving and marketing can give you new ways to grow your audience while adding new patrons for local arts. Collaborative marketing based on feedback from over 60 CNY arts organizations in the past two years reveals a shared opportunity. Stephen discusses resources and opportunities available to arts/culture groups in Central New York.

8:00  -  8:30 a.m. — Registration, Breakfast
8:30  -  8:45 a.m. — Welcome & Introductions
8:45  -  9:25 a.m. — Heidi Holtz
9:25  -  9:30 a.m. — Break
9:30  -  10:30 a.m. — Larry Luttinger
10:30  -  10:45 a.m. — Break
10:45  -  11:45 a.m. — Stephen Butler
11:45  -  12:30 p.m. — Q&A with guests

Advance registration and payment is required by November 5.  $15 fee is payable online.


Ballroom of the Roy C. McCrobie Civic Center,
41 Lake St., Oswego, NY 13126

From the South (Syracuse)
From NY-481 North, turn left onto East Bridge St. (Route
104). Go across river. Turn right onto W 1st St. Turn left onto
Lake St. The McCrobie Civic Center is at the top of the hill.
From the West (rochester/ithaca)
Take the NYS Thruway to Weedsport, Route 34 North ,
then Route 104 East to Oswego. Turn left onto W 8th St.
Turn right onto Lake St.
From the east (Watertown/Mexico)
I-81 South to Route 104 into downtown Oswego.
Turn right onto W 1st St. Turn left onto Lake St.

On-street and adjacent lot past the building.
This program is made possible with Funds from the New York State
Council on the Arts Decentralization Grant program, a State Agency
and the CNY Arts, a Regional Arts Council.
Media Sponsors